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Personal euphemism is known as a tool for political frontrunners to control info transmission. Depending on some examples, this kind of paper begins with a brief summary of three features which will distinguish personal euphemism coming from others. Then simply, it talks about its two social functions based on Austin's Speech Action Theory: 1 ) as personal leaders' tool, political euphemism plays the role of hiding the reality and legalizing wrong actions; 2 . this influences someones sense of right and wrong and their understanding of the objective universe, hence succeeding in convincing them. Such a linguistic phenomenon provides another evidence that vocabulary is not only a reflection of the objective world nevertheless a process of social construction. Keywords: Politics euphemism, Social Functions, Feature, Speech act 1 . Launch
Euphemism, a common phenomenon in human vocabulary use, has attracted very much attention in both domestic and foreign market. With the introduction of overseas linguistic ideas in Chinese suppliers since eighties, Chinese scholars have posted a large number of essays and books which concentrate on euphemism coming from different perspectives and systematically summarize what causes its development, way of structure, classification, and pragmatic rules of make up as well as their social capabilities. (Shu, 95, p17; Liu, 2000, p36) Actually, personal euphemism has always been a point of penetration intended for foreign political linguists to gauge and criticize political discourse. In the recent times, with the establishment of the selected English newspaper reading training course in many China colleges, English language political euphemism began to entice people's focus. However , it is mainly limited to its hiding function (Pan, 2004, p85), leaving their influences on people's thoughts and ideology untouched. This kind of paper commences with a great analysis on the features of political euphemism and explores their two primary social functions--- disguising or perhaps cheating function and convincing function with Austin's Talk Act Theory. Overall, this paper is aimed at further revealing the essential features of political euphemism, expanding peoples' vision in euphemism and revealing the partnership among language, thought and existence to some degree. 2 . Features of Political Euphemism
Euphemism is defined in various ways in the perspectives of pragmatics and style: Hongrui Wen (2002) when quoted several representative meanings, which have it in common that euphemism can be described as replacement of regular expressions with propitious or exaggerated ones. Political euphemism is created in political life and serves political uses. Generally speaking, it is a tool intended for political participants to hide scams, disguise the fact, guide general public thoughts once discussing cultural issues or perhaps events. Despite some prevalent features politics euphemism stocks with others, it has three typical features.
2 . you Greater Amount of Deviation from the Signified
According to Swiss linguist Saussure, language symptoms are a mix of the signifier, the phonetic forms of terminology and the signified, objects in existence represented by simply linguistic forms. Due to the insufficient direct or logical associations between the two, they have a discretionary relationship together, making it possible to make euphemism by replacing the signifier. Because euphemism is merely created by transforming the signifier to enlarge the association length between the signifier and the signified, euphemism connotations stay relative to their ex - zero-degree kinds (Xu, 2002, p7). Though euphemism as well as former zero-degree signifier make reference to the same signified, political euphemism is different coming from those commonly used euphemistic varieties in order to avoid death and other physical phenomena for the reason that it deviates greatly from your meaning expressed by their former signifier, or even a finish distortion. For example , Former ALL OF US President Reagan once named the 10-warhead intermediate-range razzo as " peacekeeperвЂќ; several later political English Vocabulary Teaching Mar,...