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Nestle Advertising Research Project

 Nestle Advertising Research Project Dissertation

Table of Contents

Company History- a few -

Products- 5 -

Milk, Milk And Cooled Dairy- 5 -

Beverages- 5 --

Bottled Water- 5 -

Nestle Juices- 5 -

Baby Food- 6 -

Prepared Meals- 6 -

Break Fast Cereals- 6 -

Chocolates & Confectionary- 6th -

Current Situation- six -

Trouble Statement- six -

Sales Growth- 6 -

Consumer Attitudes- six -

NestlГ©'s Concern- 7 -

Advertising Mix- 8 -

Product- 8 --

Price- 9 -

Place- 9 --

Promotion- 9 -

Focus on market- being unfaithful -

Competitors- 9 -

Competitor Analysis- 10 -

Shezan Every Pure- 10 -

Tiny Maid- 10 -

Haleeb Good Day- 10 --

11. 0. INFORMATION NEEDS- 10 -

SYNOPSIS- 10 -

Exploration Question- 10 -

6. 0. Hypothesis- 11 -

7. 0. Research Objective- 12 --

Exploratory Research- 13 -

Focus Groups- 14 --

Details Of Initially Focus Group- 14 -

Details Of Second Focus Group- 14 --

Details Of Third Focus Group- 14 --

Questions to End up being Asked During Focus Group Discussion- 12-15 - In-depth Interviews- 15 -

Suggested Interviewee 1- 16 --

Proposed Interviewee 2- 18 -

Proposed Interviewee 3- 16 -

Questions To Always be Asked Via Management- 16 -

Inquiries to Be Asked from Retailers and Wholesalers- 17 -- Literature Search- 17 -

Haleeb Very good Day- 18 -

Shezan All Pure- 18 -

Focus Groups DETAILS- 18 -

Goals to be attained through Focus group- 18 -

Procedure used to program focus group- 19 --

Reason For Doing Three Focus Groups- nineteen -

CONCENTRATE GROUP 1- 20 -

Key Conclusions Of Concentrate Group 1- 20 -

FOCUS GROUP 2- twenty two -

Important Findings Of Focus Group 2- 22 -

TARGET GROUP 3- 24 -

Key Studies Of Concentrate Group 3- 25 --

Summary Of Focus Group Findings- 26 -

Limitations Of Findings- 27 --

In-depth Interviews- 27 --

Interview # 1- 27 -

Results of Interview Conducted In NESTLE- twenty seven -

Interview # 2- 29 -

Findings Of Interview Carried out At AL FATAH- twenty nine -

Interview # 3- 30 --

Findings Of Interview Carried out At HKB- 30 -

Interview # 4- 31 -

Conclusions Of Interview Conducted In Metro- 23 -

Interview # 5- 31 --

Findings Of Interview Conducted At Little Retailers- thirty-one - Summary- 31 --

Interview # 6- thirty-one -

Results of Interview Conducted In NESTLE- thirty-two -

Books Search- thirty-two -

Tiny Maid- thirty-three -

Haleeb Good Day- 33 -

Shezan All Pure- 33 -

DATA COLLECTION- 34 -

Study METHODOLOGY- thirty four -

BUYER ANALYSIS- thirty seven -

Evaluation of Replies To General Questions- 37 -

Gender- 37 -

Age- 37 -

Non commercial Area- 39 -

Income Bracket- forty five -

Degree of Liking Nestle Juice- 41 -

What Flavor do you Like The Most- 42 --

Price- 43 -

Packaging- 44 -

Quality- forty five -

Taste- 46 -

Sugar Content- 47 -

Advertisment- forty-eight -

Appealing Advertisement- 49 -

Consistency of Consuming Nestle Lemon Juice- 55 -

Getting Juices- fifty-one -

Frequescy Of Consuming on Daily Basis- 52 -

Selection of Barand If perhaps Nestle Lemon Juice Can be Not Available- 53 - Latest Put of Nestle Orange Juice- 54 -

Conclusion- fifty-five -

Combination Tabs- 56 -

A RESULT OF INCOME IN CONSUMPTION OF JUICE- 56 -

Analysis- 56 -

Results- 57 -

Effect Of Gender In Degree Of Taste Nestle Lemon Juice- 57 - Analysis- 57 --

Results- 54.99 -

Effect Of Age Upon Consumption Of Nestle Fruit Juice- 49 - Analysis- 59 --

Results- sixty -

A result of Taste On Consumption Of Nestle Orange Juice- 62 - Analysis- 61 --

Results- 62 -

Effect Of Price On Consumption Of Nestle Orange Juice- sixty two - Analysis- 63 --

Results- 63 -

Effect Of Advertisement In Consumption Of Nestle Orange Juice- 63 - Analysis- 64 -

Results- 66 -

A result of Liking Nestle Juice On Liking Nestle Orange...

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