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E-Harmony Case Anaylsis

 E-Harmony Circumstance Anaylsis Composition

Scenario Analysis

eHarmony, the nation's biggest dating website, was launched in 2000 when internet personals industry would still be in its infancy. Assuming the encouraging scenario with the industry, Doctor Neil Clark (the founder of eHarmony) worked very difficult to promote eHarmony's unique providing to the general public in the first few years. In the following five years, eHarmony witnessed a big shift in people's thinking towards net personals, as well as business develop simultaneously. Based on the study carried out by Harris Interactive, 236 eHarmony members marry every day, representing a sensational 2% of marriages in the usa. What distinguishes EHarmony from its competitors?

1 . Appropriate: eHarmony produced a sophisticated Matching Algorithm to spot intellectual and emotional similarity of people. And it proved to be appropriate in predicting long-term romance happiness. 2 . Professional: Totally different from " Do-It-Yourself” sites, eHarmony set up a top threshold in membership selection. Users are required to complete a Marriage Questionnaire with 250 queries before joining. Through this, eHarmony can block out the casual-daters along with illegal activity, such as prostitution. 3. Led: Before wide open communication, potential couples will be led to a three-stage Well guided Communication which can pave the way for a deeper talk. 4. Judicious: Simply by showing Recommendations and Documentary-styled love tale of happy couples, eHarmony successfully earned a large number of members in its marketing strategy. Meanwhile, eHarmony avoided virtually any pure brand-building advertising activities; instead, that only labored on direct-response marketing which is equally cost-saving and effective. Challenges Analysis

SWOT Analysis

Throughout the SWOT evaluation, we learn that eHarmony's business is definitely threatened by simply its rivals (Yahoo! Personals, Match), newly-born niche sites (homosexual personals, race-based personals, faith-based personals) and online...

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