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Cliptomania Online store

 Cliptomania Web Store Essay

 It's the American Fantasy: own your own business, and make loads of cash. Well, that's the dream portion, then truth sets in: organization licenses, put-up money, income taxes, etc . In case study from the Cliptomania Web Store, in 1999, Ruben and Candy Santo found out a marketing specialized niche that they can tap into; advertising clip-on jewelry, over the internet, over the United States, Canada, Ireland, Down under, and Fresh Zealand (Brown, DeHayes, Hoffer, Martin, & Perkins, 2012). This type of promoting is called Organization to Commerce or (B2C) e-commerce, which can be way of getting, or selling goods and services online. As with any kind of new business endeavor, it began of the home which has a low-level of overhead.

In 1999, John and Christy Onomastica started an internet web store, Cliptomania. com, out of their residence, using $10,50, 000 of their savings while start-up capital. At the time, providing only clip on earrings was obviously a market not many got tapped in, since a lot of people who use earrings include pierced hearing. Cliptomania. com sells nothing but clip-on jewelry, and provided its clients hundreds of different ones. With analysis done by Ruben Santo, he decided to deal with the seller Yahoo! Shop in 1999. The Yahoo! Shop uses a ratings system can be to price their services, and by 2003, due to their rating by clients, they became one of the top 5 selling rings stores about Yahoo!, in gross sales because of having a quality product and excellent customer care.

One of the issues the Santo's faced was the technology facet of the business, or maybe the how to start up the web store. No one in the family members was familiar with web design and they did not have the money to pay a service company for the website design. By doing their own exploration They found that by hiring a supplier to web host their website, the pc resources, plus the software and templates, for any price, would allow a company to tailor the net pages to match their needs.

The second...

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